Verified Mark Certificates for BIMI
What are Verified Mark Certificates?
Verified Mark Certificates (VMCs) are digital certificates that enable organizations to display their registered trademark logo in the avatar slot alongside outgoing emails.*
Our VMCs adhere to the specifications of BIMI (Brand Indicators for Message Identification) and help your emails stand out and get noticed in a crowded inbox while protecting them against fraud through DMARC’s anti-spoofing technology.
It’s simply the smartest way to send emails.
* Displays on Gmail and other email service providers that support BIMI.
Learn more:
Overview Video (1:14)
Watch this short video to see how VMCs can help you make a strong impression, improve open rates, and build consumer confidence – all while reducing email forgery.
VMCs boost email engagement**
+21% increase in open rates positively impacts both transactional and promotional emails.
+18% increase in brand recall after a five-second exposure – and the stronger the brand, the higher the recall increase.
+34% increase in purchase likelihood, indicating a better ROI.
** Report: Consumer Interaction with Visual Brands in Email, June 2021. All results shown are averages.
How to add your logo to an outgoing email
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Information Gathering
Performed by your Marketing or IT teams
- Select logo(s) and email domain(s)
- Obtain trademark registration number and organization information
- Send VMC request to Entrust, providing logo(s) in tiny SVG format
Verification
Performed by Entrust
We perform a high assurance validation process to verify all information provided meets BIMI (Brand Indicators for Message Identification) requirements.
DMARC and BIMI Compliance
Performed by your IT team
DMARC: Policy for the email domain(s) must be set to p=quarantine (at 100%) or p=reject (at any %)
BIMI: Add BIMI TXT record for domain(s) into the DNS
Delivery
Performed by your email deployment team
Send emails with your registered logo in the avatar slot of emails displayed on Gmail and email clients that support BIMI.
Benefits
- Brand
- Security
Brand
Increase the number of brand impressions by displaying your logo alongside every email.
Build customer confidence with a tech-savvy, security-conscious approach to email communications.
VMCs help your emails stand out in a crowded inbox, boosting open rates, brand recall, and purchase likelihood.
Security
Entrust hosts the registered logo and certificate for an automated, hassle-free installation and renewal process.
DMARC’s anti-spoofing technology protects your emails against fraud.
DMARC compliance means emails are less likely to be delivered to spam folders.
What are Government Mark Certificates?
Government Mark Certificates are digital certificates that enable a government agency or department to display their authorized logo in email communications as per BIMI guidelines.
Entrust verifies the logo has been granted by a statute, regulation, treaty, or other government action and the agency or department is authorized to use that logo
DMARC Partners
You can check your DMARC status with any of these service providers:
Resources
Contact an Expert
Fill out this form to have an Entrust VMC expert contact you to discuss displaying your registered logo on emails.
